Client: Grammarly
Campaign: The Way We Write
The Ask: Use Grammarly to write better, more confidently, and communicate effectively in any situation
SMP: The smarter digital writing tool that supports effective communication, wherever language goes next.
Audience: Busy professionals aged 25–45 who value clear, efficient communication.
Tone: Witty, nostalgic, and confident, showing Grammarly as part of language’s natural evolution.
The Idea
Language has changed. From the days of highlighting dictionaries, to the rise of slang text speaking (“l8r”, “ttyl”), to today, with the assistance of AI — the way we write has always evolved.
The Way We Write campaign celebrates this journey and positions Grammarly as the next natural step in communication.
Nostalgia meets progress, showing that while styles shift, the need for great communication never does.
The poster rollout
The Instagram Rollout
