TV Commercial Concept

Radio advertisement

Client: Mountain Dew Product: Mountain Dew Soft drink

Title: Mountain Dewet (Duet)

SMP: It’s a soft drink that tastes like excitement.

Target audience: Youthful adventurers seeking a unique soda experience.

Media: Radio/Audio

Duration: 30 seconds

MUSIC: Play immediately Party Rock Anthem instrumental

Voice 1: “Mountain Dew is in the house tonight Everybody gonna have a good time”

SFX: record scratch

MUSIC: Call me, maybe? Instrumental

Voice 2: “Hey, I just got this, Mountain Dew baby. the flavours awesome, so try it, maybe?”

SFX: record scratch

MUSIC: switch to Waterfalls – TLC instrumental

Voice 3: “Don’t go chasing other drinks, just stick to the flavour and the taste you’re used to.”

SFX: play record scratch.

MUSIC: switch to Mr. Brightside – The Killers

Voice 4:

“But it’s just the price I pay, Mountain Dew is calling me, open up that drink of mine, Cause I’ll choose it every time.”

MUSIC: Out

The Ask: Encourage young, adventurous consumers to choose Mountain Dew as their go-to drink when seeking energy, excitement, and bold experiences.