The Natural Confectionery co.
Party Mix: Mood Campaign
A Party Mix is more than lollies, it is a mood. This campaign brings lollies to life in playful, unexpected scenarios. From overthinking at a desk to a milk bottle stealing the spotlight on stage, each poster surprises and delights. By focusing on humour, personality, and storytelling, this campaign stands out from typical Party Mix advertising and makes the snack unforgettable.
The Ask: Encourage people to choose The Natural Confectionery Co. sweets as a fun, tasty, and guilt free treat, highlighting their natural ingredients and playful experience
Poster 1: Feeling Indecisive
Headline: Feeling indecisive? Party Mix.
Visual Concept:
Candy pieces gathered on a tiny office desk.
Some lollies “talk” to each other, debating figures with little speech bubbles or question marks floating above.
A coffee cup or notebook in the background for context.
Caption: The taste of every choice you can’t decide on.
Logo Placement: Bottom right corner
Mood / Style Notes: Playful, slightly chaotic but readable, visuals amplify humour.
Rationale: This poster plays with the idea of indecision by showing Party Mix candy in a tiny debate.
The words take centre stage, highlighting the playful and unexpected approach of the campaign. It engages the audience by linking a common feeling to a relatable product experience. This approach differs from typical Party Mix advertising, which usually focuses on the product itself rather than the humour and abstract storytelling behind emotions.
Poster 2: Overthinking
Headline: Overthinking? Party Mix.
Visual Concept:
Candy pieces tangled in a spaghetti like thought cloud above a desk or head silhouette.
Tiny doodles like question marks, clocks, or abstract lines to show chaotic thinking.
Maybe one candy looks panicked or tangled.
Caption: The taste of every thought you didn’t know you had.
Logo Placement: Bottom right corner
Mood / Style Notes: abstract
Rationale: In this execution, the candy sits at a desk doing homework with a thought bubble over their head, representing overthinking. The words drive the concept, using humour and absurdity to capture attention. This approach engages the audience by visually linking a common mood to the product. This poster prioritises creativity, narrative, and audience connection.
Poster 3: Feeling Dramatic
Headline: Feeling dramatic? Party Mix.
Visual Concept:
Candy on a tiny theatre stage, spotlighted like actors.
One candy wearing a little crown or cape, standing in a diva pose.
The background has tiny curtains or stage lights.
Caption: All the flavours, all the theatrics.
Logo Placement: Bottom right corner
Mood / Style Notes: Over the top, theatrical, playful. Visuals support the dramatic humour.
Rationale: This poster features a milk bottle singing at a theatre with a spotlight, embodying a dramatic performance. The headline emphasises words as the hero, and the image adds a quirky, theatrical twist. It engages the audience by turning a familiar candy into a character with personality, making the campaign memorable.
